Marketers will be able to extend Xbox Live ads to other screens

06/30/2009 | MediaPost Communications

Microsoft within the next year will make it possible for marketers and agencies to extend campaigns for Xbox Live to other platforms, including desktop, TV and mobile phone, without having to make major changes to fit new formats. The effort will follow the Interactive Advertising Bureau's guidelines for rich media tools, such as Microsoft's Silverlight, according to this article.

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