Shop-local campaigns spur sales

06/30/2009 | Wall Street Journal, The

Some Main Street merchants are seeing a bump in sales from "shop local" campaigns springing up in communities across the U.S. One survey found that such efforts can help shield businesses in the depths of a recession, although experts wonder whether the effect is merely temporary. Ginger MacCutcheon, owner of a pet supply store in Ohio, says a short-term boost is enough for her. "This gives you the hope to keep fighting," she said.

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