Shop-local campaigns spur short-term sales

06/30/2009 | Wall Street Journal, The

Small businesses have stayed afloat because of the efforts of campaigns to shop local. The Institute for Local Self-Reliance predicts that there are about 100 groups that promote local merchants and reports that independent retailers in cities with such campaigns saw holiday sales drop 3.2% from the previous year, compared with 5.6% in cities without them. And while the short-term perks are obvious, the long-term effects of such campaigns are unclear.

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