3 ways to apologize more effectively

06/30/2010 | MarketingProfs

Negative perceptions count for more than positive perceptions when it comes to shaping your brand's buzz. So when your company messes up, it's essential to apologize swiftly and effectively, notes Michael Kelly. That means looking beyond simply an apologetic tweet, Kelly says, and taking real steps to fix the problems you're apologizing for. "Look at this as an opportunity to greatly increase the effectiveness of the entire organization," he advises.

View Full Article in:

MarketingProfs

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA