North American consumers are beginning to conduct in-store mobile shopping activities, but they still trail their peers worldwide, according to a December 2009 study by Motorola. About 45% of North American respondents said they used their mobile phones for a variety of in-store activities, but just 11% said they used their phones to look for product reviews or other product information online. Only 10.4% said they compared prices on the mobile Web and as few as 5.3% used their phones to get coupons or special offers.
To find out more about digital marketing and eMarketer's report "Mobile Shopping From In-Store: A Potential Game Changer," click here.
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