YouTube users will be able to skip ads

06/30/2010 | Wall Street Journal, The

Google unit YouTube has developed a "skippable" ad format that will be rolled out this year. Users will be able to opt out of pre-roll ads, and marketers will not have to pay for ads that are not viewed, according to this article.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY