Ford promotes Focus with Univision partnership

06/30/2011 | MediaPost Communications

Ford has teamed up with Univision for an online sweepstakes that's part of the automaker's "Te Da Mas" ("It gives you more") Hispanic effort for its Focus model. The contest pairs three semifinalists with a trio of Univision on-air hosts, with each pair to spend the day together and film their time. The one deemed to have the best clip will receive a 2012 Focus.

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