How innovation drives mobile-ad growth

06/30/2011 | CampaignAsia.com

The combination of innovative technologies and creative uses of them can drive sustained mobile-advertising growth in the Asia Pacific market, which is expected to reach almost $7 billion in revenue by 2015, writes Rohit Dadwal, the Mobile Marketing Association's managing director for the region. For example, augmented-reality technology can be combined with other media to enhance consumer participation in campaigns, such as in a recent effort for Hennessy.

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