How innovation drives mobile-ad growth

06/30/2011 |

The combination of innovative technologies and creative uses of them can drive sustained mobile-advertising growth in the Asia Pacific market, which is expected to reach almost $7 billion in revenue by 2015, writes Rohit Dadwal, the Mobile Marketing Association's managing director for the region. For example, augmented-reality technology can be combined with other media to enhance consumer participation in campaigns, such as in a recent effort for Hennessy.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA