How to make your Facebook content more engaging

06/30/2011 | Small Business Trends

Fewer than 8% of your Facebook fans are likely seeing your content thanks to Facebook's algorithm that determines what users see in their news feed based on engagement with the page and the connection between brand and user. "You must create content that users want to engage with. Otherwise, you're wasting time posting content to an empty room," wrote Lisa Barone, who gives tips on posting content that will get users interested and involved.

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