Improving mobile marketing campaigns through metrics

06/30/2011 | ClickZ.Asia (Hong Kong)

A variety of metrics can be used to fine-tune mobile marketing campaigns. To make mobile sites easier to use with more relevant content, marketers can track page impressions as well as the browsers their visitors use and the locations they access the page from. To refine SMS campaigns, marketers can request a response to their messages and then record the service providers used by their customers and the date and time of their responses.

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ClickZ.Asia (Hong Kong)

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