Salsarita's new owner to focus growth on existing markets

06/30/2011 | QSR Magazine

Salsarita's Fresh Cantina will focus on building its presence in the Southeast markets where its 80 restaurants operate rather than trying to enter new markets in the near future, said new owner and former McAlister's Deli CEO Phil Friedman. More than 20 of the chain's franchise units are in nontraditional spots such as college campuses and airports, and future growth will include expansion of nontraditional locations.

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