Chobani hunting for ad firm to replace Boathouse

06/30/2013 | Adweek

Chobani is cutting ties with Boston ad agency Boathouse, its second agency switch this year. The yogurt company wants to have a new agency by fall. "As we look toward to the next chapter, we are focused on bringing together our world-class bench of internal marketing and communications professionals with the best partners for our business," said a Chobani spokeswoman. The decision will not affect Chobani's other marketing partners, which include Fleishman-Howard, OMD and Big Spaceship.

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