Fashion brands tailor videos to Vine's 6-second limit

06/30/2013 | Mashable

Fashion retailers have taken to Twitter's Vine 6-second video service since it launched in February, working to figure out how best to represent their brands visually in tiny snippets. For retailers such as French Connection, the answer is stop-motion video like one that shows a suitcase being packed for vacation, while others including Marc Jacobs use the time to showcase specific details of their designer goods.

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