Jack Daniel's newest King Bee ad earned more than 10 million impressions on Facebook and Twitter before its first TV airing. It shows the King Bee, created in 2011 by Arnold Worldwide and Jack Daniel's, and his followers creating the word "swarm" above a bottle of Jack Daniel's Tennessee Honey whiskey, tying into the "Tennessee Honey Summer Swarm" promotion that rewards users sharing photos with the #SummerSwarm hashtag.
Jack Daniel's generates social buzz with new King Bee ad
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