Marketers are falling short with e-mail campaigns that don't scale well for mobile

06/30/2013 | MediaPost Communications

E-mail marketing messages tend to see high open rates, but users often say they frustrated by the experience, complaining of e-mails that aren't formatted for mobile screens, along with the necessity of scrolling. Three-quarters of marketers have mobile strategies that don't adapt e-mails, according to digital communications company Yesmail Interactive. Yesmail Vice President Matt Caldwell says the answer is responsive design and scalable e-mail elements.

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