IAB U.K.: Programmatic ad buys set to soar through 2017

06/30/2014 | BizReport

Programmatic ad buying is becoming increasingly prevalent in the U.K., where research conducted by MTM for IAB U.K. finds that 47% of digital display ads will be purchased programmatically this year, a figure that will jump to 60% to 75% by 2017. That's up from 28% in 2013, when programmatic buys accounted for 37% of ad trading on mobile.

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