Taco Bell creates documentary on YouTube stars

06/30/2014 | Adweek

Taco Bell is riding the popularity of YouTube celebrities with a 10-minute documentary that follows up-and-coming content creators during last week's VidCon conference, which Taco Bell's Tressie Lieberman describes as "Beatlemania for the YouTube community." The video is on Taco Bell's YouTube channel but contains no product placement. "Our social strategy overall is to be the friend," Lieberman says.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals