Can a weird, old guy save a struggling theme park?

07/1/2005 | Wall Street Journal, The

Mr. Six, the wildly dancing senior citizen featured in the TV campaign for Six Flags amusement parks, is meant to help shore up declining revenues and attract more visitors to the company's 30 North American theme parks. Doner created the campaign, and agency chief Alan Kalter said the mascot "seems to capture everyone's feelings about what it's like to go out and play."

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY