Can a weird, old guy save a struggling theme park?

07/1/2005 | Wall Street Journal, The

Mr. Six, the wildly dancing senior citizen featured in the TV campaign for Six Flags amusement parks, is meant to help shore up declining revenues and attract more visitors to the company's 30 North American theme parks. Doner created the campaign, and agency chief Alan Kalter said the mascot "seems to capture everyone's feelings about what it's like to go out and play."

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