Local online advertising's potential


The promise of local online advertising, like some super-charged directory delivering motivated customers to the hundreds of thousands of small and mid-size businesses (SMBs) across America, is compelling. The reality reminds us that smaller businesses, with smaller marketing budgets and smaller staffs to handle marketing chores, typically take longer to change than do large corporations. In fact, U.S. local online ad spending will surpass the $1 billion mark for the first time only this year, according to eMarketer projections in a new report, "Local Online Advertising: Measuring the Potential." However, that spending figure will more than double to $2.8 billion in 2008, and will reach nearly $5 billion by 2010.

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SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL