How shops are integrating traditional, digital creatives

07/1/2008 | Adweek

The ongoing shift to integrate digital and traditional creatives at some agencies is made more difficult by some resistance on the part of older executives, organizational issues and reliance on revenue streams from traditional agency work, according to this article. Agencies like Crispin Porter + Bogusky, which matured in the "era of media fragmentation," reportedly are having an easier time of the digital integration than shops with a tradition of siloed operations.

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