The economics of "free"

07/1/2009 | Advertising Age (tiered subscription model)

If ad-supported online media is to be sustainable, writes BlueKai CEO Omar Tawako, publishers and consumers must agree to a new "contract" in which content is underwritten by data-driven advertising in the form of anonymous behavioral targeting. "A consumer can always opt out of targeting, but if everyone does, the advertiser can also opt out of subsidizing the content," Tawako writes.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA