How to reassert control of your trademark on Facebook

07/1/2009 | Advertising Age (tiered subscription model)

Anthony J. Biller, an attorney who specializes in intellectual property, offers tips for marketers who neglected to register their brands on Facebook and how they can try to stake their claim over their trademark on the social network. "As marketers, you understand the work that goes into establishing a successful brand," Biller writes. "The new frontier of online marketing on social networks like Facebook demands that you must also familiarize yourself with the legal procedures that are readily available to protect it."

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