Loyalty programs roll out inventive incentives to lure guests

07/1/2009 | BNET

Hotel loyalty programs are coming up with inventive new promotions to attract travelers over the summer. Members of Hilton Hotels' program, for instance, may get complimentary Live Nation tickets when registering and staying at a Hilton before Sept. 30, and InterContinental Hotels Group has launched a "Points & Cash" program through its Priority Club program, allowing members to combine points and cash for free stays.

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