MediaVest wants big spenders tuning in

07/1/2009 | Advertising Age (tiered subscription model)

Buying shop MediaVest wants certain networks to begin offering advertisers guarantees based on research from TRA and TiVo that links the networks' programming schedules to consumer purchases. The system is based on research that uses second-by-second live and time-shifted set-top box data from 1.5 million TiVo households and overlays that with purchasing data from 370,000 households.

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