Mindshare wins media account for Zurich Financial

07/1/2009 | Adweek

Zurich Financial Services Group has signed Mindshare of WPP Group to manage its media account. Zurich spent $150 million globally last year, allotting $85 million to the U.S., according to Nielsen. Mindshare replaces Publicis as the head of media strategy, planning and buying, but Publicis will continue to lead the company's creative efforts.

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