Time to rethink Generation Y?

07/1/2009 | Advertising Age (tiered subscription model)

This essay in Advertising Age looks at psychological changes the recession may be causing among members of Generation Y, widely regarded as being spoiled and self-involved. "We can't afford to have the world revolve around us anymore," writes the 25-year-old author, urging harder work, greater innovation and a dose of humility. If those feelings are catching on, the workplace could be in for a change.

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