Is the upfront ready to roll?

07/1/2009 | Advertising Age (tiered subscription model)

The long-delayed upfront market for advance TV-advertising sales may be about to break wide open, according to this report, which quotes unnamed sources on both sides of the negotiating table. Most cable and broadcast networks, media buyers and sellers contend, will be selling their upfront avails for single-digit percentage decreases when compared with last year's market.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Video Center of Excellence
New York, NY
Business Affairs Manager
Opera Mediaworks
New York City, NY
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY