AdMob: IPhone's effect on mobile-ad front is huge

07/1/2010 | MediaPost Communications

In May 2008, the Nokia N70 handset was grabbing the biggest amount of ad requests on AdMob's network, with 10.8%, while the iPhone accounted for 3.5%. Now Apple's smartphone accounts for nearly 40% of AdMob requests while the N70 has 2.5%. Seven of the top 10 phones on the AdMob network are Android handsets, including the Motorola Droid and HTC Hero.

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