Buying shops devise method of quantifying unmeasured cable nets

07/1/2010 | MediaPost Communications

Two large media-buying agencies -- Carat and MPG -- have devised a new method of measuring cable networks that are not yet measured by Nielsen. The agencies say that the new mechanism provides only "directional" analysis, but may still be helpful in structuring ad deals with the likes of Bloomberg, Current TV, Sprout, Sundance and Tennis Channel.

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