Firehouse Subs invests in Brand-A-Palooza

07/1/2010 | FastCasual.com

Jacksonville, Fla.-based Firehouse Subs turned around declining sales at its 382 locations last year by using an aggressive marketing campaign aimed at setting itself apart from sandwich giants Subway and Quiznos. Firehouse began with a multimedia campaign that touted the chain's unusual meat-steaming process and won "Whopper" status for its best-selling sandwich. At the store level, the addition of double-meat options and larger soft-drink cups are aimed at adding $15,000 in annual revenue per store.

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