Fujifilm tries to woo U.S. Hispanics with multiplatform initiative

07/1/2010 | MediaPost Communications

Fujifilm has launched a multiplatform effort to reach U.S. Hispanics. The campaign includes an ad in People en Espanol; TV spots during World Cup telecasts on Spanish-language networks Univision and Telefutura; and radio ads in New York, Los Angeles, Miami and other key markets, with related sponsorships of parades and other events in those cities.

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