Fujifilm tries to woo U.S. Hispanics with multiplatform initiative

07/1/2010 | MediaPost Communications

Fujifilm has launched a multiplatform effort to reach U.S. Hispanics. The campaign includes an ad in People en Espanol; TV spots during World Cup telecasts on Spanish-language networks Univision and Telefutura; and radio ads in New York, Los Angeles, Miami and other key markets, with related sponsorships of parades and other events in those cities.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY