The myth of the green-building premium

07/1/2010 | (Mich.)

Even among construction professionals, it's widely believed that building green adds 10% or more to the cost of new projects -- but analysts say such beliefs have little basis in reality. Experts say that although about two-thirds of construction-industry professionals believe there's a hefty green-building premium, studies suggest that in fact going green brings negligible costs or a premium of as low as a 1% to 2%.

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