Old Spice returns with "I'm on a horse" follow-up

07/1/2010 | Adweek · Detroit News, The

Wieden + Kennedy, Portland, Ore., has released a follow-up spot for Old Spice to its much buzzed about "I'm on a horse" ad, which won a Grand Prix at this year's Cannes Lion Festival. The spot, which will run on TV and in movie theaters, brings back buff, ex-NFL player Isaiah Mustafa, who doffs his shirt again, but this time is seen riding a motorcycle.

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Adweek · Detroit News, The

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