Social-media pixie dust can't save Microsoft Kin

07/1/2010 | Advertising Age (tiered subscription model)

Just six weeks after launching its Kin device -- touted as a social-media cell phone, but effectively a lobotomized smartphone -- Microsoft has pulled the plug on the project. The product's failure shows that simply linking the words "social media" to a brand isn't enough to guarantee marketing success, especially if the product itself is substandard or overpriced, write Andrew Hampp and Rupal Parekh.

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