Applebee's sees value promotion as key to recovery

07/1/2013 | Forbes

Applebee's launched its "Two for Twenty" meal deal at the start of the recession and has kept the promotion in place amid the slow recovery, as consumers continue to count their pennies in the face of higher payroll taxes. "Having a signature every-day value product, like 'Two For Twenty' in our case, or the 'Foot Long' sandwich for Subway is essential in this economic climate," said Senior Vice President of Marketing and Culinary Becky Johnson.

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