CMOs face "knowing versus doing gap" on mobile, says MMA's Greg Stuart

07/1/2013 |

Moving from an acknowledgement of mobile's value to implementing strategies that take advantage of the technology is a growing challenge for chief marketing officers, MMA CEO Greg Stuart says in an interview. "It's this knowing versus doing gap. They know they gotta do it, but how do they do it is really a challenge." MMA plans to add four major chief marketing officer to its board, he says.

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