Commentary: Don't rely too heavily on boomer client base

07/1/2013 | Investment Advisor

Most advisory firms are set up to serve the baby boomer generation, but relying too heavily on pre-retirees and retirees won't position a firm well for the future, writes Mark Tibergien, CEO of Pershing Advisor Solutions. Instead, firms need to build a strategy around reaching younger generations, he says. "Take a moment and examine your current client base as a laddered portfolio," writes Tibergien. "You may discover that the boomer category will reach 'maturity' earlier than you desire."

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