Facebook tests small-game publishing for a cut of ad revenue

07/1/2013 | TechCrunch

Facebook is testing mobile-game monetization through the tried-and-true model of publishing for a cut of the ad revenue. The social network is aligning with smaller game-makers who can't afford the rising cost of competing against gaming firms such as Kabam, King and Supercell, giving the smaller competitors distribution and discovery, but not direction. Facebook is reportedly slating highly targeted ads for the games to avoid the "spammy" feel of nets such as Kakao.

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