HolaDoctor, Univision help WellPoint bring ACA message to the airwaves

07/1/2013 | Reuters

Health insurer WellPoint tapped Spanish-language television network Univision and marketing firm HolaDoctor for an outreach effort to educate Hispanic patients about the Affordable Care Act's forthcoming online insurance marketplaces. The campaign includes town hall meetings, newscast content, TV and radio ads, and an online insurance resource.

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