Key qualities of highly shareable content

07/1/2013 | B2C Marketing Insider

Simplicity is one of the major components of viral-ready content, writes Susie Brown. The straightforward concept seen in the Dove Evolution spot, which featured a single shot of a woman's face as it's being Photoshopped is a prime example. Good viral content also appeals to people's emotions by touching on issues they care about such as health or economic concerns, or it offers something of value such as tips or discounts, she writes.

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