Key qualities of highly shareable content

07/1/2013 | B2C Marketing Insider

Simplicity is one of the major components of viral-ready content, writes Susie Brown. The straightforward concept seen in the Dove Evolution spot, which featured a single shot of a woman's face as it's being Photoshopped is a prime example. Good viral content also appeals to people's emotions by touching on issues they care about such as health or economic concerns, or it offers something of value such as tips or discounts, she writes.

View Full Article in:

B2C Marketing Insider

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY