Mobile is surest marketing route to millennials, experts say

07/1/2013 | Mobile Marketer

The trend-setting millennials coveted by marketers are uniquely digital-first and best reached with a mobile-first strategy, said Cezary Pietrzak, director of marketing at appboy, New York. While other media remain important to millennials as well, "the lines between traditional and digital media are increasingly blurring, with mobile devices bridging the gap between them. As traditional and digital media converge, it's important to think about ways these channels complement each other, rather than seeing them as pure alternatives," Pietrzak said.

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