Mondelez takes digital collaboration effort to Brazil

07/1/2013 | Mobile Marketer

Mondelez International's Mobile Futures program, which seeks partners for new mobile technologies, has expanded to Brazil. Mondelez hopes the collaboration with start-ups will strengthen its consumer connections. “The app market in Brazil grew 83% in the last year, especially because of games availability," said spokeswoman Valerie Moens.

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