Quality, easy-to-find content is king for B2B audiences

07/1/2013 | SearchEngineWatch.com

Overly promotional content, uninformed content and content that is difficult to download are the top marketing-content complaints for business-to-business decision-makers, according to a survey from the CMO Council and NetLine. Keyword traffic reports can help determine what content is performing well with audiences and can be used to develop a more efficient marketing strategy, writes Derek Edmond.

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