Sainsbury's joins with Vodafone to offer mobile service

The U.K. chain Sainsbury's is preparing to introduce its own branded mobile service this summer in partnership with Vodafone. The service, known as Mobile by Sainsbury's, will use Vodafone's carrier network. "Together with Vodafone, we'll be able to develop mobile products and services that represent great value for Sainsbury's customers," said Sainsbury's CEO Justin King.

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ComputerWeekly.com (U.K.) · MarketingWeek.co.uk (U.K) (free content)