Solve Media's type-in mobile campaign is a hit for Wish-Bone

07/1/2013 | ClickZ

A "captcha"-like mobile campaign devised by Solve Media led to an 87% increase in purchase intent for Wish-Bone salad dressings. The campaign engaged users by asking them to type in one of several words describing Wish-Bone dressings in return for 24 hours of ad-free music on streaming site Songza.

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