Tougher rules for marketing to kids take effect

07/1/2013 | USA Today · Direct Marketing News

New Federal Trade Commission rules governing how marketers can track and collect information from children online took effect Monday. The updates to the 1998 Children's Online Privacy Protection Act expand the definition of "personal data" for children to include geolocation data and images. Marketers will also need to obtain parental consent before showing children targeted advertisements. Opponents of the rules argue developers of applications and websites for children will need to focus more attention on compliance and less on the quality of the products.

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USA Today · Direct Marketing News

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