U.K. mobile ad spend is expected to almost double this year

07/1/2013 | eMarketer

Mobile ad spending in the U.K. is projected to almost double in 2013, approaching £1 billion and contributing strongly to overall online spending growth of 12%, according to eMarketer. Looking ahead, video is expected to account for a growing share of digital, rising from 4% of the U.K. market this year to 12.4% by 2017.

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