Digital poised to take 8% of political ad spending in 2016

07/1/2014 | Broadcasting & Cable

Digital spending on political advertising is expected to grow threefold between the previous presidential election and the upcoming one in 2016, according to Borrell Associates. That leaves digital with about 8% of the total political spending share, although that figure does not include non-ad marketing efforts on social media and via e-mail. Borrell projects that the total political ad spend will reach $8.3 billion this year, or $37 per voter.

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