Digital spending on political advertising is expected to grow threefold between the previous presidential election and the upcoming one in 2016, according to Borrell Associates. That leaves digital with about 8% of the total political spending share, although that figure does not include non-ad marketing efforts on social media and via e-mail. Borrell projects that the total political ad spend will reach $8.3 billion this year, or $37 per voter.
Digital poised to take 8% of political ad spending in 2016
SmartBrief Job Listings for Media
|VP, Client Partner, Digital Marketing||
|Santa Monica, CA|
|Senior Regional Interactive Sales Manager||
|Sales Executive, CafeMom.com and MamásLatinas.com||
|New York, NY|
|Marketing Services Director||
Farm Journal Media
|Director, Revenue Operations - Technical Program Management||
Pandora Media, Inc.