Nike's World Cup campaign is on "steroids"

07/1/2014 | Forbes

Nike's "Risk Everything" marketing blitz includes YouTube videos that have been viewed 144 million times and about 650,000 tweets with the hashtag #riskeverything. Those statistics show Nike is well ahead of the pack in a hard-fought battle for greatest brand buzz at the World Cup, writes Mark Fidelman, adding, "It is influencer marketing on steroids."

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