Study: Customers favor sharing opinions face to face

07/1/2014 | BusinessNewsDaily.com

Most people are more comfortable providing candid reviews of businesses to peers face to face, rather than over social media, according to a study published in the Journal of Consumer Psychology. "They would rather communicate via word-of-mouth [marketing] because many users don't want to embarrass themselves online," co-author Andreas Eisingerich said.

View Full Article in:

BusinessNewsDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA