Study: Customers favor sharing opinions face to face

07/1/2014 | BusinessNewsDaily.com

Most people are more comfortable providing candid reviews of businesses to peers face to face, rather than over social media, according to a study published in the Journal of Consumer Psychology. "They would rather communicate via word-of-mouth [marketing] because many users don't want to embarrass themselves online," co-author Andreas Eisingerich said.

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